This shoot wasn’t planned. Apple Pay slid into the DMs after seeing a reel with Lirian and said, “Can you shoot this for us?” We had 72 hours. No time for a treatment. Just instinct, location scouting, and a mad dash through South London.

Lirian brought the energy. I brought the FX3. We shot between buses, beneath overpasses, next to corner shops. No permits. Just good vibes and fast moves. What started as a moodboard moment turned into an actual campaign. Apple Pay reposted it. The thing took off.

Sometimes, the best work doesn’t come from weeks of planning. It comes from flow. From trust. From momentum. This was that. A small job that felt big, because the energy was right.